Neutrogena Beach Defence Sunscreen SPF 50+ Launch Event

What we did:

In September before Summer hit we invited 28 beauty media and bloggers to join Publicity Pr on the Rooftop Deck of Tyler Street Garage to enjoy beach-style picnic food, ice cream and refreshing mocktails. They had the opportunity to try and test Neutrogena’s Beach Defence Sunscreen SPF 50 before it was released to the New Zealand market.

Guests walked away with amazing beach-themed goodie bags with Neutrogena branded beach towels, Havaianas, product and marketing materials, such as the press release. 

Results:

25 pieces of print coverage including: New Idea, NZ Weddings, Cleo, Woman’s Day, Let’s Travel, Next, Australian Woman’s Weekly.

17 pieces of social coverage

26 online pieces