What we did:
To launch theBalm Cosmetics into the New Zealand market in November 2016, we sent x40 KOLs, media, and bloggers personalized gift boxes that reflected theBalm’s fun and flirty packaging. The custom boxes mimicked the look of theBalm’s ‘Autobalm Palette’ and featured the recipient’s name and image. Inside was a ‘Nude Dude’ advent calendar with chocolate, product, marketing materials and a cute pineapple USB stick with product imagery.
15 pieces of print coverage: Bay of Plenty Times x2, Northern Advocate x2, Daily Post x2, Wanganui Chronicle, M2 Women, Miss FQ, Canvas, Viva, Newmarket Magazine, NZ Women’s Weekly, NZ Wedding Magazine.
45 x pieces of social coverage