COLLECTION Cosmetics Bauer Launch


The release of COLLECTION Cosmetics in New Zealand saw Bauer’s beauty editors treated to a surprise launch right outside their front door when the COLLECTION team arrived at City Works Depot one Thursday afternoon, armed with Mr Whippy ice cream and beauty products galore. The editors were given a quick introduction to the brand before being welcomed to grab an ice cream (complete with a chocolate flake and sprinkles!) and test out the COLLECTION products. The invitation was then opened to all of Bauer media, which caused quite a stir as over 200 curious workers took a break away from their desks to nab a Mr Whippy cone and discover the new products.

Tara Ahmed